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INTRODUCING CONTEXTUAL DONE RIGHT. INTRODUCING ADVANCED CONTEXTUAL.

WE ARE WHAT WE READ & WATCH

Context is a powerful way to understand and identify your customers.

 

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Our mission at Advanced Contextual is simple. We believe individual privacy is important and doesn't have to compromise good business. We provide publishers and brands with tools to better understand their audiences through content consumption and dynamic intent data. We do this in a way that preserves both scale and precision, not tied to any single identifier.

Contextual done right is Advanced Contextual. The cookieless, precise, scaled, pervasive, brand-safe, and efficient solution for brands, publishers, platforms, and data owners. Context is a powerful way to understand and identify your customers. Our mission at Advanced Contextual is simple.  We provide publishers and brands with dynamic intent data and the tools to leverage it from content consumption to better define their audience’s interests.  We do this in a way that preserves both scale and precision and isn’t tied to any one identifier.
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IN THE NEWS

Advanced Contextual Launches Contextual Targeting Enhanced by Advertiser KPIs

by Joe Zappa, Street Fight

More Thought Leadership from Advanced Contextual

THIS IS ADVANCED CONTEXTUAL

Contextual done right is Advanced Contextual. The cookieless, precise, scaled, pervasive, brand-safe, and efficient solution for brands, publishers, platforms, and data owners. Context is a powerful way to understand and identify your customers. What a consumer reads and watches online reveals their mindset and intentions. By tapping into this unique and scaled data, marketers can better understand, specify, and measure audiences. These are the principles upon which we built our solution. We are so confident in our approach, that we’ve decided to name our company and platform to match this vision, and our proven execution track record bears it out.
Contextual done right is Advanced Contextual. The cookieless, precise, scaled, nimble, safe, and proven solution for brands, publishers, platforms, and data owners. Context is a powerful way to understand and identify your customers. What a consumer reads and watches online reveals their mindset and intentions. By tapping into this unique and scaled data, marketers can better understand, specify, and measure audiences. These are the principles upon which we built our solution. We are so confident in our approach, that we’ve decided to name our company and platform to match this vision, and our proven execution track record bears it out.
COOKIELESS

  • Develop audiences based on content, not people

Contextual done right is Advanced Contextual. The cookieless, precise, scaled, nimble, safe, and proven solution for brands, publishers, platforms, and data owners. Context is a powerful way to understand and identify your customers. What a consumer reads and watches online reveals their mindset and intentions. By tapping into this unique and scaled data, marketers can better understand, specify, and measure audiences. These are the principles upon which we built our solution. We are so confident in our approach, that we’ve decided to name our company and platform to match this vision, and our proven execution track record bears it out.
PRECISE

  • Enables segment creation that conveys more meaning and depth than keywords alone with zero topic ambiguity 

Contextual done right is Advanced Contextual. The cookieless, precise, scaled, nimble, safe, and proven solution for brands, publishers, platforms, and data owners. Context is a powerful way to understand and identify your customers. What a consumer reads and watches online reveals their mindset and intentions. By tapping into this unique and scaled data, marketers can better understand, specify, and measure audiences. These are the principles upon which we built our solution. We are so confident in our approach, that we’ve decided to name our company and platform to match this vision, and our proven execution track record bears it out.
SCALED

  • Enables qualified page-level contextual & audience reach extension based on affinity and 18-months of historical performance data

Contextual done right is Advanced Contextual. The cookieless, precise, scaled, nimble, safe, and proven solution for brands, publishers, platforms, and data owners. Context is a powerful way to understand and identify your customers. What a consumer reads and watches online reveals their mindset and intentions. By tapping into this unique and scaled data, marketers can better understand, specify, and measure audiences. These are the principles upon which we built our solution. We are so confident in our approach, that we’ve decided to name our company and platform to match this vision, and our proven execution track record bears it out.
NIMBLE

  • Operable virtually anywhere - on textual Web content, video, and other media types – and is available on all major platforms

Contextual done right is Advanced Contextual. The cookieless, precise, scaled, nimble, safe, and proven solution for brands, publishers, platforms, and data owners. Context is a powerful way to understand and identify your customers. What a consumer reads and watches online reveals their mindset and intentions. By tapping into this unique and scaled data, marketers can better understand, specify, and measure audiences. These are the principles upon which we built our solution. We are so confident in our approach, that we’ve decided to name our company and platform to match this vision, and our proven execution track record bears it out.
SAFE

  • Provide full controls for adjusting brand safety at the segment or plan level

Contextual done right is Advanced Contextual. The cookieless, precise, scaled, nimble, safe, and proven solution for brands, publishers, platforms, and data owners. Context is a powerful way to understand and identify your customers. What a consumer reads and watches online reveals their mindset and intentions. By tapping into this unique and scaled data, marketers can better understand, specify, and measure audiences. These are the principles upon which we built our solution. We are so confident in our approach, that we’ve decided to name our company and platform to match this vision, and our proven execution track record bears it out.
PROVEN

  • Advanced Contextual solutions must perform - ours does

These are the principles upon which we built our solution. We are so confident in our approach, that we’ve decided to name our company and platform to match this vision, and our proven execution track record bears it out.

WHAT PEOPLE SAY

“As the data and activation ecosystem continues to change today and in the future, we determined our models needed to use context in a way we’d not done before. Advanced Contextual allows us to harvest very high quality contextual signals without having to build the engine ourselves. We like the flexibility and scale of the Advanced Contextual platform and it's improved our capabilities.”

—  Melinda Han Williams, Chief Data Scientist at Dstillery

Contextual done right is Advanced Contextual. The cookieless, precise, scaled, pervasive, brand-safe, and efficient solution for brands, publishers, platforms, and data owners. Context is a powerful way to understand and identify your customers. What a consumer reads and watches online reveals their mindset and intentions. By tapping into this unique and scaled data, marketers can better understand, specify, and measure audiences. These are the principles upon which we built our solution. We are so confident in our approach, that we’ve decided to name our company and platform to match this vision, and our proven execution track record bears it out.

PROVEN PERFORMANCE

PROVEN
Contextual done right is Advanced Contextual. The cookieless, precise, scaled, nimble, safe, and proven solution for brands, publishers, platforms, and data owners. Context is a powerful way to understand and identify your customers. What a consumer reads and watches online reveals their mindset and intentions. By tapping into this unique and scaled data, marketers can better understand, specify, and measure audiences. These are the principles upon which we built our solution. We are so confident in our approach, that we’ve decided to name our company and platform to match this vision, and our proven execution track record bears it out.

CASE STUDY

43% reduction in CPA for a Fortune 100 insurance provider company.

Contextual done right is Advanced Contextual. The cookieless, precise, scaled, nimble, safe, and proven solution for brands, publishers, platforms, and data owners. Context is a powerful way to understand and identify your customers. What a consumer reads and watches online reveals their mindset and intentions. By tapping into this unique and scaled data, marketers can better understand, specify, and measure audiences. These are the principles upon which we built our solution. We are so confident in our approach, that we’ve decided to name our company and platform to match this vision, and our proven execution track record bears it out.

CASE STUDY

46% brand lift for a Fortune 100 enterprise security solution.

INSIGHTS

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