Advanced ContextualFeb 23 minIntroducing Advanced Extension from Advanced ContextualFirst to market KPI result driven contextual audience extension, extending reach and performance.
Advanced ContextualJan 313 minTopics from Google - Eureka!!!As Topics are a fundamental part of Advanced Contextual’s Platform, see our Product Team's observations on Google’s announcement here.
Advanced ContextualJan 253 minIt's Time to Change, Regardless of Legislation or NotIt doesn’t matter if the ban on surveillance advertising gets passed or not. Read why it's time for a change here.
Advanced ContextualOct 6, 20212 minCan You Define Brand Suitability? We can.What does brand suitability mean for your brand? See how Advanced Contextual defines brand suitability here.
Advanced ContextualSep 30, 20213 minContext, 1P data and LTVRead Advanced Contextual's take on why brands are optimizing towards LTV in this new privacy managed world here.
Advanced ContextualSep 21, 20213 minLeveling the Programmatic Playing Field for the Future As an ad buyer/seller, are you wondering how you can leverage open exchange activity to utilize context? Read this post for more details.
Advanced ContextualSep 13, 20212 minGoogle Just Said the Inside Words AloudRead Advanced Contextual's take on the importance of identifying intent through topic-based content consumption patterns here.
Advanced ContextualApr 13, 20212 minTransparent Control & Safety MatterOur mission at Advanced Contextual is simple. We believe individual privacy is important and doesn’t have to compromise good business. We...
Advanced ContextualApr 6, 20212 minScale & Precision in ContextualTake a deeper dive into these concepts here.
Advanced ContextualMar 30, 20213 minAuthenticated & Unauthenticated Audience ManagementLearn more about applying advanced contextual solutions to your authenticated & unauthenticated audiences here.
Advanced ContextualMar 23, 20212 minAudience Share of Voice and Consumption GraphingAdvanced Contextual has a toolset to unpack the power of content consumption as an intent signal.
Advanced ContextualMar 15, 20213 minDynamic vs. Static Data - Two Critical Building BlocksDoes your brand or publication understand the differences between static data and dynamic data? Learn more here.
Advanced ContextualMar 15, 20212 minAdvanced Contextual Introduces AdvancedPMPsIntroducing Advanced Contextual's AdvancedPMP™ Contextual Deals solution.
Advanced ContextualMar 10, 20212 minThe Rise of ContextualWill your brand be ready when Google stops online tracking? Read more about this advertising industry shaking news here.