Hispanic Banking Case Study | Advanced Contextual

Are you looking for an alternative to your video advertising solution? Advanced Contextual has delivered successful campaigns on CTV & in-stream video. Read about our effectiveness for a major bank using Spanish-language videos to reach Hispanic adults in our case study.

OBJECTIVE

A major bank wanted to increase awareness of its mobile banking app among Hispanic adults using Spanish-language CTV and in-stream video ads.


STRATEGY

  1. Set up in-stream video targeting to Spanish-language browsers only.

  2. Applied Hispanic audience targeting to CTV inventory, with a set number of impressions targeted to SlingTV specifically.

  3. Optimized towards the client’s KPIs of viewability, video completion rate, click through rate, and delivery on CTV.


RESULTS

Delivered strong results across all performance metrics:

  • Client required 1/3 of the campaign be delivered on CTV inventory, and we surpassed this goal by 24.3%.

  • Exceeded the client’s SlingTV impression delivery goal by 32%.

  • Achieved 80% viewability, outperforming the 70% viewability benchmark by 14.3%.

  • Delivered a 0.58% CTR, beating the client’s 0.50% CTR goal by 16%.

  • Fulfilled the client’s 90% VCR goal.

Advanced Contextual's ability to serve Spanish-language videos to Hispanic adults has allowed the bank to increase awareness of its mobile banking app to their desired target audience.

Are you looking for an alternative to your video advertising solution? Advanced Contextual has delivered successful campaigns on CTV & in-stream video. Read about our effectiveness for a major bank using Spanish-language videos to reach Hispanic adults in our case study.


Want to learn more about using Advanced Contextual for your next financial services advertising campaign? See all finance case studies here or contact us below.



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  • Advanced Contextual

Advanced Contextual creates custom segments using seed URLs that represent what a brand's ideal audience would be reading/watching. Then Advanced Contextual analyzes the page, identifies the topics within the content & finds additional relevant content to reach ideal audiences. Applying this to a brand looking to align with Valentine's Day content, see the pages available for targeting on various topics in the chart below:

The most popular content that people are reading about include: thoughtful gift ideas, romantic getaways, date ideas, & Valentine’s Day cards. Within these Valentine’s Day segments, the advanced contextual platform has identified over 9 million people reading/watching various topics relevant to the holiday. Advanced Contextual’s results of estimated pages & anonymous user ID counts provide scaled estimates to expect during a campaign.


Advanced Contextual can reach your target audience across the open web & social platforms once they’ve read content about Valentine’s Day. Don’t miss an opportunity to connect with people looking for gifts, getaways, or things to do around February 14th. Contact us below to learn more.



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  • Advanced Contextual

Advanced Contextual's Audience Intelligence Report shows marketers other topics their ideal clients are reading/watching online. Using an analytic driven approach which leverages content consumption comp indexes, like found in Nielsen reports, we applied our Audience Intelligence Report to medical clinic content.


To see what other topics resonate with people searching for content around medical clinics, we used our Audience Intelligence Report. Our findings indicate that compared to other users online, medical clinic seekers are more likely to consume content around the following topics: Medical Tests, Pharmaceutical Drugs, Herbs & Supplements, Nutrition, Skin Care, Sports Equipment, Engineering Industry News, & IT Industry News.

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Based on these over-indexing topics, we recommend adding these segments to reach people searching for medical clinics. This will allow your brand to reach your ideal consumers in less-obvious content environments to understand where else your message resonates best. Advanced Contextual's custom targeting segments can be activated against pages or UIDs, maximizing reach in your desired tactics.


As brands explore alternatives to cookie-based ad targeting, they need a platform that can find their audience in multiple environments while preserving reach, scale and frequency. Using Advanced Contextual's analytic driven approach, we can achieve your goals by reaching medical clinic seekers through the content they read and watch online. Contact us to learn more.




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