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INTRODUCING CONTEXTUAL DONE RIGHT. INTRODUCING ADVANCED CONTEXTUAL.
WE ARE WHAT WE READ & WATCH
Context is a powerful way to understand and identify your customers.
Our mission at Advanced Contextual is simple. We believe individual privacy is important and doesn't have to compromise good business. We provide publishers and brands with tools to better understand their audiences through content consumption and dynamic intent data. We do this in a way that preserves both scale and precision, not tied to any single identifier.
IN THE NEWS
Advanced Contextual Launches Contextual Targeting Enhanced by Advertiser KPIs
by Joe Zappa, Street Fight
THIS IS ADVANCED CONTEXTUAL
Develop audiences based on content, not people
Enables segment creation that conveys more meaning and depth than keywords alone with zero topic ambiguity
Enables qualified page-level contextual & audience reach extension based on affinity and 18-months of historical performance data
Operable virtually anywhere - on textual Web content, video, and other media types – and is available on all major platforms
Provide full controls for adjusting brand safety at the segment or plan level
These are the principles upon which we built our solution. We are so confident in our approach, that we’ve decided to name our company and platform to match this vision, and our proven execution track record bears it out.
WHAT PEOPLE SAY
“As the data and activation ecosystem continues to change today and in the future, we determined our models needed to use context in a way we’d not done before. Advanced Contextual allows us to harvest very high quality contextual signals without having to build the engine ourselves. We like the flexibility and scale of the Advanced Contextual platform and it's improved our capabilities.”
— Melinda Han Williams, Chief Data Scientist at Dstillery
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