top of page
  • Writer's pictureAdvanced Contextual

B2B Case Study: Enterprise Mobile Security Solutions

TOP PERFORMER FOR BRAND LIFT BY OPTIMIZING THROUGH RELEVANT PAGES & SITES | ADVANCED CONTEXTUAL

OBJECTIVE

Multinational consumer electronics manufacturer wanted to boost awareness of its mobile enterprise security solutions.


STRATEGY

We began with ideal pages to find matching articles and mindsets of enterprise business decision makers looking for highly-relevant IT content. We created custom Content Targets around cross-vertical IT trends, with an additional focus on healthcare, financial services, and government industries. We learned which pages, people, and sites resonated best with likely enterprise buyers and placed the client’s message at the right moments.


RESULTS

Performed in the Top Third for the Awareness question in Nielsen’s DBE study, which was the primary KPI. We achieved an overall Brand Lift of 46%, and drove up to 87% Brand Lift on content about healthcare IT.



Are you advertising for a business and/or technology solution? Contact us to learn how we can achieve your brands goals:


106 views0 comments

Recent Posts

See All

Like the title says, our future-pointed signal and platform performs. In our new content series we’ll publish case studies we’ve been working on with customers. With 50% of the programmatic bidstrea

bottom of page