Context adds a dynamic dimension to necessary, dependable but largely static first-party data. Advanced Contextual adds the critical ingredient of intent - deliverable in any format to any platform - to a variety of ecosystem use cases.
Use our foundational event stream & NLP, or deploy your impression-level event stream, 1P audience, or custom semantic analysis API into our platform. We’ll apply and map them to our 18-month index of content consumption.
We'll then enrich your data across a variety of use cases:
Analyze your content w/ our NLP
Enable a page-level contextual solution w/your NLP
Segment/extend your audience into a standard or custom taxonomy
Produce real-time consumption analytics & competitive intelligence
We’ll refresh your enriched data on a schedule for ingest into your platform, or enable your white-labeled solution for distribution. Brands and publishers will appreciate your improved ability to steer an effort and report results using our dynamic topic-based signal, versus opaque demographics.