CONTEXT MATTERS
Our platform delivers context that matters to the ecosystem.
Advanced Contextual delivers our 4 core artifacts via our platform’s architecture and flexibility:
TOPICS
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Our platform understands and matches content first at the topic level, maximizing precision & recall
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Our in-house consumer topic model aligns to IAB Content Taxonomy 2.x standards
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Other topic models or semantic analysis APIs are easily incorporated
KEYWORDS
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Keywords by themselves are often ambiguous
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By resolving keywords within the surrounding context of a topic, our platform avoids these common relevance pitfalls
ENTITIES
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Understand the disambiguated people, locations, and organizations that are relevant within the topics you care about
MINDSETS
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Surface and activate against content written for specific consumer mindsets
THE BUILDING BLOCKS OF ADVANCED CONTEXTUAL.
CONTENT TARGET
A Content Target captures a topic-based search process that establishes the audience definition for editorial, advertising and modelling purposes. We start with easy inputs of representative content and then look back in time 18 months through our future-proof consumption index to create a segment based consumption graph for you. It’s our atomic unit.
AUDIENCE PLAN
The tool for assembling portfolios of Content Targets. Whether you’re a brand, publisher, platform or data company we’re able to illuminate trends of content consumption and make them actionable via Unduplicated Reach Analysis and Audience Extension.
UNDUPLICATED REACH ANALYSIS
Attribution and reach management are being impacted with the cookie going away. Regardless if you’re managing audience, advertising or a sophisticated model we provide you with precise unduplicated reach to better understand the universe of people being targeted.
AUDIENCE EXTENSION
Easily find and act on other topics of interest to your audience. Our data driven audience extension takes contextual intelligence and turns it into an audience development tool. Advanced contextual provides a contextual profile of your audience segments to optimize for editorial, advertising or modelling performance.
