OFFERINGS
CUSTOM SEGMENT CREATION
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Audience
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Cookie/device segments
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Custom audiences built for relevance & scale transparently
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Continually refreshed as we update the segments based on content consumption in the last 30 days only
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Page-Level Contextual
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Cookieless, privacy-friendly solution
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100% contextually targeted to pages/sites
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Pages are continuously added to segments in real time
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Custom segments to avoid scale sameness of taxonomies
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Advanced analytics for topic expansion
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Custom segmentation to improve performance, scale
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MEDIA BUYING
Channels: Open Web & Facebook
Custom segment creation, planning, insights & reach extension
Account & campaign managers to expertly manage the overall effort
Optimization techniques to balance multiple KPIs
Reporting that includes insights by aligning KPI performance to topics
DATA SYNDICATION
Custom and off-the-shelf audience segments
CONSUMPTION GRAPH
Custom segments into custom taxonomy
Delivery of raw graph direct to partner for analytics / activation
PARTNER PLATFORM ACCESS
Custom segment creation, planning, insights & reach extension in a siloed partner instance of the platform
Access to build an unlimited number of Content Targets in any number of Audience Plans
Ability to compute audience reports: intra-plan overlap / unduplicated reach within the planning tool
Ability to activate segments against a set of predetermined destinations, configured with partner seats
Training and support for all the above use cases
PARTNER PLATFORM INTEGRATION
Partner platform access, integrated with your event stream