CONTEXTUAL TARGETING
WITHOUT THIRD-PARTY COOKIES
Are you looking for an alternative to cookie targeting? Spectrum has the cookieless targeting solution you need today.
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SPECTRUM'S INTENT SIGNAL LEVERAGES
TARGETING
Capture broad or focused targets with ease by using example URLs that match your intent
RELEVANCE
Topic-based matching engine avoids the relevance pitfalls of keywords
ENVIRONMENT
Scoring & targeting of only article pages, not channel/home or social
RECENCY
True 30-day lookback window on content consumption
REACH
Qualified cross-tactic reach extension based on insights
SCALE
250M users consuming 3B URLs across 50K sites, with 350K new events/second
TRANSPARENCY
Detail & summary on matches, helping maximize accuracy & brand safety
INSIGHTS
Endemic & non-endemic insights based on observed content consumption behavior
PORTABILITY
All of the above, configurable for your event source & topic model
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As cookies diminish and you're forced to shift your ad spend elsewhere, leverage qualified contextual targeting through the Spectrum Platform - the next generation of scalable, page-level, cookie-free targeting today.
Get in touch with us so we can discuss advertising opportunities for your brand.