

CONTEXTUAL TARGETING
WITHOUT THIRD-PARTY COOKIES
Are you looking for an alternative to cookie targeting? Spectrum has the cookieless targeting solution you need today.
SPECTRUM'S INTENT SIGNAL LEVERAGES
TARGETING
Capture broad or focused targets with ease by using example URLs that match your intent
RELEVANCE
Topic-based matching engine avoids the relevance pitfalls of keywords
ENVIRONMENT
Scoring & targeting of only article pages, not channel/home or social
RECENCY
True 30-day lookback window on content consumption
REACH
Qualified cross-tactic reach extension based on insights
SCALE
250M users consuming 3B URLs across 50K sites, with 350K new events/second
TRANSPARENCY
Detail & summary on matches, helping maximize accuracy & brand safety
INSIGHTS
Endemic & non-endemic insights based on observed content consumption behavior
PORTABILITY
All of the above, configurable for your event source & topic model
As cookies diminish and you're forced to shift your ad spend elsewhere, leverage qualified contextual targeting through the Spectrum Platform - the next generation of scalable, page-level, cookie-free targeting today.
Get in touch with us so we can discuss advertising opportunities for your brand.