top of page
Image by Fabian Irsara
SMS-logo_edited.png

IMPLEMENT THE NEXT GENERATION OF CONTEXTUAL TARGETING

LEARN HOW SPECTRUM’S TARGETING,
WITHOUT THIRD-PARTY COOKIES,
CAN WORK FOR YOU

Are you looking for an alternative to cookie targeting? Spectrum has the cookieless targeting solution you need today because:

  • Our proprietary topic engine avoids keyword ambiguity 

  • We focus on article pages where the contextual signal is strong

  • Our advanced analytics extend beyond endemic content to find other topics of interest to your consumers 

 

As we imagine a world without cookie targeting, we want you to be prepared to shift your ad spend elsewhere. Leverage qualified contextual targeting through the Spectrum Platform - the next generation of scalable, page-level, cookie-free targeting today.

 

Get in touch with us so we can discuss advertising opportunities for your brand.

THE SPECTRUM PLATFORM

We provide brands, agencies, data companies, & DSPs with a scaled,
strong intent signal that leverages:
arrow 2.png

Targeting: Capture broad or focused targets with ease by using example URLs that match your intent

 

Relevance: Topic-based matching engine avoids the relevance pitfalls of keywords

 

Environment: Scoring & targeting of only article pages, not channel/home or social

 

Recency: True 30-day lookback window on content consumption

 

Reach: Qualified cross-tactic reach extension based on insights

 

Scale: 250M users consuming 3B URLs across 50K sites, with 350K new events/second

 

Transparency: Detail & summary on matches, helping maximize accuracy & brand safety

 

Insights: Endemic & non-endemic insights based on observed content consumption behavior

​

Portability: All of the above, configurable for your event source & topic model

Spectrum Overview_1 22 20.png

Spectrum Media Services has the product needed today for tomorrow’s cookieless world.  We leverage our proprietary contextual & audience solution, which has the ability to understand the meaning of a page at the topic level – not just through a few isolated keywords. We listen to all North American content consumption and focus on article pages where the intent signal is strong.  We then can deliver that as managed service or programmatically.  As brands realize the need for scale, precision, flexibility and transparency, Spectrum is the only platform that delivers all four.

bottom of page