• Advanced Contextual

Travel Case Study: State Tourism

PROMOTING STATE TOURISM USING RELEVANT CONTENT

OBJECTIVE

Midwestern state tourism program wanted to promote and increase visibility of their popular destinations among travelers within ten specific driving-distance states.


STRATEGY

Beginning with relevant articles, our advanced contextual platform found additional matching pages to engage people on their trip decision-making journey.

We created custom Content Targets about travel, sightseeing, and road trips around the particular region; connecting the tourism message with regional travel planners at the right moment. Our advanced contextual platform was able to distinguish between content about designing dream vacations and families looking for a weekend adventure.


RESULTS

Achieved an average 0.12% CTR, with mobile placements performing best, at 0.20% CTR, effectively boosting awareness of destinations in the client's state.



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