Travel Case Study: Hotel

USING RELEVANT VIDEOS TO INCREASE AWARENESS OF MAJOR HOTEL CHAIN

OBJECTIVE

An all-suite hotel chain wanted to increase awareness & consideration of its brand using 30-second videos.

STRATEGY

1. We created custom Content Targets around New Moms, Veteran Moms, Discount Shopping Trends, & Luxury Shopping Trends to find relevant pages & videos across desktop & mobile.

2. Using our advanced contextual platform, we identified relevant content to reach qualified audiences & placed the brand’s message at the right moments.

3. Our team optimized towards Content Targets that performed best for the brand’s KPIs of viewability on desktop & video completion rate (VCR) on mobile.

RESULTS

Using Advanced Contextual’s content consumption data & our team’s weekly optimization techniques, we delivered a successful campaign. The Discount Shopping Trends Content Target performed best, achieving 73% video completion rate (VCR). Our average viewability remained 3.5% above the client’s benchmark throughout the campaign. Based on our success, we received incremental dollars throughout the flight & continue to work with this satisfied client.

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