Travel Case Study: Hotel
USING RELEVANT VIDEOS TO INCREASE AWARENESS OF MAJOR HOTEL CHAIN
An all-suite hotel chain wanted to increase awareness & consideration of its brand using 30-second videos.
We created custom Content Targets around New Moms, Veteran Moms, Discount Shopping Trends, & Luxury Shopping Trends to find relevant pages & videos across desktop & mobile.
Using our advanced contextual platform, we identified relevant content to reach qualified audiences & placed the brand’s message at the right moments.
Our team optimized towards Content Targets that performed best for the brand’s KPIs of viewability on desktop & video completion rate (VCR) on mobile.
Using Advanced Contextual’s content consumption data & our team’s weekly optimization techniques, we delivered a successful campaign. The Discount Shopping Trends Content Target performed best, achieving 73% video completion rate (VCR). Our average viewability remained 3.5% above the client’s benchmark throughout the campaign. Based on our success, we received incremental dollars throughout the flight & continue to work with this satisfied client.
Contact us below to learn more.