Telecommunications Case Study: Internet Service Provider
Updated: Jan 18, 2022
ACHIEVING ORDER RATES ON FACEBOOK USING ADVANCED CONTEXTUAL CUSTOM AUDIENCES
OBJECTIVE
Internet service provider looked to drive site visits & orders for their residential service offerings.
STRATEGY
We created custom audience segments to find new users who were researching cable/internet/phone providers, as well as potential/recent home buyers interested in content around packing tips, moving & relocating, and mortgages & refinancing. Advanced Contextual audiences were refreshed throughout the campaign & the client optimized towards their primary order rate KPI.
RESULTS
Client saw continued success throughout the year with top performing segments yielding favorable order rate results. Success using Advanced Contextual’s custom audiences resulted in renewals as well as campaigns for additional lines of business including back to college & B2B for the client’s ISP offerings.
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