• Advanced Contextual

Telecommunications Case Study: Internet Service Provider

Updated: 6 days ago

ACHIEVING ORDER RATES ON FACEBOOK USING ADVANCED CONTEXTUAL CUSTOM AUDIENCES

OBJECTIVE

Internet service provider looked to drive site visits & orders for their residential service offerings.


STRATEGY

We created custom audience segments to find new users who were researching cable/internet/phone providers, as well as potential/recent home buyers interested in content around packing tips, moving & relocating, and mortgages & refinancing. Advanced Contextual audiences were refreshed throughout the campaign & the client optimized towards their primary order rate KPI.


RESULTS

Client saw continued success throughout the year with top performing segments yielding favorable order rate results. Success using Advanced Contextual’s custom audiences resulted in renewals as well as campaigns for additional lines of business including back to college & B2B for the client’s ISP offerings.



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