Super Bowl Content Consumption Trends

As Super Bowl Sunday quickly approaches, Super Bowl content has been top of mind for football fans & party throwers. Using Advanced Contextual's lookback window into page-level content consumption trends, here are the most notable insights we discovered:

• During last year's Super Bowl, the advanced contextual platform identified over 1 billion page-level opportunities the week of the big game. The most popular topics included Tom Brady, Tampa Bay, & the Chiefs.

• Most recently, there has been online buzz around Super Bowl contenders as the big game approaches. In the last 30 days alone, the advanced contextual platform has identified over 1.4 million matching pages available for targeting.

• When it comes to throwing Super Bowl parties, people have been reading recipe content most often. Last year, people began searching for Super Bowl foods 1-2 weeks before the big game. The most popular recipes people searched for included football shaped pizzas & pizza dips, other dips using cheese as the main ingredient, and different recipes using tortillas which was prompted by a TikTok trend.

It’s not too late to score a touchdown for your client! Understanding when and what types of content trend provides valuable insights to marketers thanks to the advanced contextual platform. Our custom contextual segments can be activated on social platforms and/or the DSP of your choice to run programmatically in time for the Super Bowl. Contact us below to learn more.