Sports Case Study: Athletic Footwear Sponsor
RELEVANT VIDEOS DRIVE ENGAGEMENT FOR MAJOR LEAGUE SOCCER SPONSOR
Athletic footwear, clothing, and accessories retail company sponsoring Major League Soccer (MLS) wanted to drive deeper brand association using video advertising.
Starting with ideal pages, we used our advanced contextual platform to identify relevant videos to reach soccer players and MLS fans.
We created custom Content Targets around training and conditioning for high school and college soccer players, and aligned with the MLS Playoff games; connecting the brand to environments where their message resonated best.
Advanced Contextual exceeded video completion rate benchmarks by achieving an average 77.08% VCR, resulting in campaign renewals.
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