Spectrum’s Monthly Trending Topics - May 2020
As content about COVID-19 has been one of the most consumed topics over the past few months, we examined our Trending Topics Content Target to see what else consumers are reading about during this time. We found that entertainment, cooking, and sports are the most frequently consumed and there are over 141 billion page-level impressions available on these topics. Within each category, here are the pages that have been trending:
ENTERTAINMENT: Popular topics include streaming services like Disney Plus, AppleTV, and Netflix. Users are looking for suggestions on shows and movies to watch on these platforms.
COOKING: The most frequented recipes people are searching for include: healthy meals, especially those using chicken and frozen or fresh produce, sauces and stews you can freeze, and easy dough for bread baking.
SPORTS: The latest buzz has been around the NFL with the recent virtual NFL Draft & news around Tom Brady transitioning to the Buccaneers. There has also been increased content consumption around start dates for professional sports later this year.
While it is important for brands to align with COVID-19 news, it is equally important to align with content your specific target audience is consuming, and Spectrum’s cookieless targeting solution is here to achieve your advertising goals.
Please provide your information below to learn more about page-level cookieless segments we can customize for you.