Real Estate Case Study: Apartment Search Website
DRIVING RESULTS BY USING CONTENT TO EFFECTIVELY ENGAGE DISTINCT CUSTOMER TYPES| ADVANCED CONTEXTUAL
A national apartment search website sought to boost awareness of its services among two different groups: apartment hunters and property managers.
Our team identified pages likely to be read by people searching for a new place to live and property managers looking to rent. Then we used our advanced contextual platform to match the right audiences to high quality, highly-relevant inventory.
We created custom Content Target strategies for two campaigns; engaging apartment hunters and property managers with the brand’s message at the right moments. Our Content Targets for the Apartment Hunters campaign included: “Job Seekers” and “Relocating for Work,” and our Content Targets for the Property Managers campaign included: “Real Estate Trends” and “Design/Resource Tools.”
Through our rapid test-and-learn approach, we optimized towards content, creative, and ad sizes that resonated best, exceeding the client’s 0.10% CTR benchmark on top-performing placements.
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