QSR Case Study: Fast Food Late Night Menu

ACHIEVING QSR GOALS BY FINDING HUNGRY AUDIENCES READING RELEVANT CONTENT

OBJECTIVE

Quick Service Restaurant (QSR) wanted to generate awareness of their late-night menu using display, mobile, & video creative.

STRATEGY

Advanced Contextual found consumers who would be interested in late night foods using the following Content Targets:

• Munchie Foods

• Late Night Entertainment

• Gaming

• Concerts & Shows

• Humor & College Lifestyle

Then our Optimization Team optimized towards CTR & VCR goals, as well as the Content Targets, media types, & ad sizes that were performing best.

RESULTS

Advanced Contextual successfully reached the QSR’s target audience & discovered that Munchie Foods and Gaming were the top performing Content Targets. We achieved the client’s KPIs, delivering an average 0.09% CTR across desktop & mobile and 70% VCR for video, exceeding their benchmarks of 0.08% CTR and 65% VCR. Advanced Contextual’s proven performance resulted in multiple campaigns.

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