Preparing for Back to School? Find out when to activate based on 2017’s B2S shopping season.

• Last year, content about back to school deals started increasing around Amazon Prime Day.

• The biggest spike in content during last year’s back to school season happened the first week of August. Popular topics in this spike included back to school savings & shopping on a budget, as well as buzz around tax-free weekend sales.

• What do you think consumers are reading about for this year’s back to school shopping season? Find out now by contacting sales@spectrumplatform.com & stay tuned for more information in our next post!