• Advanced Contextual

Pharma Case Study: Ulcerative Colitis

EFFICIENT PERFORMANCE POWERED BY CONTENT


OBJECTIVE

Major pharmaceutical company sought to drive and engage ulcerative colitis patients and caregivers to their site.


STRATEGY

Starting with ideal pages, our advanced contextual platform found similar pages to reach people interested in learning about prescription medications for ulcerative colitis.

We created custom Content Targets about the client's drug, its competitors, and relevant ulcerative colitis content; connecting the brand to environments where their message resonated best.



RESULTS

Delivered cost-effective results, achieving $22 cost per engagement, more than 4X the client's target KPI* of $98 CPE (cost per engaged visitor).

*KPI: landing page plus two




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