Pharma Case Study: Ulcerative Colitis
Updated: Dec 8, 2021
EFFICIENT PERFORMANCE POWERED BY CONTENT
OBJECTIVE
Major pharmaceutical company sought to drive and engage ulcerative colitis patients and caregivers to their site.
STRATEGY
Starting with ideal pages, our advanced contextual platform found similar pages to reach people interested in learning about prescription medications for ulcerative colitis.
We created custom Content Targets about the client's drug, its competitors, and relevant ulcerative colitis content; connecting the brand to environments where their message resonated best.
RESULTS
Delivered cost-effective results, achieving $22 cost per engagement, less than 25% of the client's target KPI* of $98 CPE (cost per engaged visitor).
*KPI: landing page plus two
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