Page-Level Impressions & Audience Intelligence: Spring Cleaning
Prepping for a cookieless future is key & Advanced Contextual can provide you with a solution today. Advanced Contextual's 18 month cache of internet content consumption at the article/video level allows us to deliver performance and scale to brands and publishers in the post cookie/ccpa world.
With spring right around the corner, we used our lookback window to explore content trends within spring cleaning, as it is a trending topic this time of year.
Last year, spring cleaning content started increasing during the beginning of March & spiked when spring officially started towards the end of March. Popular topics included spring cleaning hacks, wardrobe organization tips, and home improvement project ideas, specifically around remodeling kitchens & bathrooms. Within our spring cleaning Content Target alone, there are over 60 million page-level impressions available for targeting.
If you are interested in expanding beyond endemic content to reach people in the spring cleaning mindset, we can extend your reach using Advanced Contextual’s Audience Intelligence Report. We found that people reading about spring cleaning are more likely to read about topics like recycling, getting married, owning pets, & fashion trends, compared to other users online. Adding these additional contextual segments to your plan provides you with even more cookieless targeting opportunities & a way to connect with consumers as they’re reading other topics of interest to them.
By using example articles to drive our targeting, we can create cookieless and/or audience segments based on page-level data. We can run your campaign, or you can programmatically, and we’ll show you the exact pages you delivered on & provide insights on top performing topics. Contact us below to learn more.