Lollapalooza Content Consumption Trends

Content about Lollapalooza started trending a few weeks before the music festival & the biggest spike in content occurred the week leading up to & during the event with over 14,500 matching pages covering relevant topics.

The most popular articles people were reading about included information surrounding major headliners, recaps of performances, & places around Chicago hosting after-parties & Lollapalooza specials.

There are many ways to reach music festival attendees as they’re planning travel for the event or staying up to date with the latest music. Use Spectrum to connect with your ideal audience surrounding music festivals like Burning Man Festival & Austin City Limits happening later this year.