Introducing contextual done right. Introducing Advanced Contextual.
Introducing contextual done right. Introducing Advanced Contextual | January 21, 2021
We are what we read and what we watch.
With increasing privacy legislation and the impending loss of 3P cookies and MAIDs, there has been an onslaught of information heralding the arrival of so-called advanced contextual systems. Just in the last 6 months, contextual as a data signal went from a nice-to-have alternative, to a foundational requirement for audience building.
Context is leveraged by brands in advertising, publishers in developing content, modelling and data companies in improving their overall targeting and research companies looking to further illuminate panel data.
The topic and sector have become noisy, and Advanced Contextual is emerging as the leader in detecting non-cookie based audience intent signals.
We’ve been singularly focused on tackling the challenges of contextual for over 8 years.
This is all that we do – so our entire business purpose has been solving and perfecting the Contextual targeting challenge for marketers and publishers.
We have the platform and product that delivers advanced contextual for today. Advanced Contextual is precise, doesn’t rely on cookies, can leverage all media, is transparent and safe, and it scales - all while delivering a great user environment that’s easy to use and operationally flexible for all modern tech platforms.
Advanced Contextual delivers all of this today with our unique ability to listen to all types of content events, use ours or your own topics, deliver into any taxonomy or hierarchy, against any ID set with full audience extension capabilities.
But what does advanced contextual really mean?
Our philosophy is simple - we are what we read and watch - but leveraging that into a technology solution has proven challenging.
Here’s what we’ve learned matters to our partners throughout the media ecosystem when considering making it comes to contextual being a critical part of their solution stack:
COOKIELESS
Develop audiences based on content, not people
PRECISE
Enables segment creation that conveys more meaning and depth than keywords alone with zero topic ambiguity
SCALED
Enables qualified page-level contextual & audience reach extension based on affinity and 18-months of historical performance data
NIMBLE
Operable virtually anywhere - on textual Web content, video, and other media types – and is available on all major platforms
SAFE
Provide full controls for adjusting brand safety at the segment or plan level
PROVEN
Advanced Contextual solutions must perform - ours does
43% reduction in CPA for a Fortune 100 insurance provider company. Read the case study here.
46% brand lift for a Fortune 100 enterprise security solution. Read the case study here.
These are the principles upon which we built our solution. We are so confident in our approach, that we’ve decided to name our company and platform to match this vision, and our proven execution track record bears it out. Learn more:
Contextual done right is Advanced Contextual. The cookieless, precise, scaled, nimble, safe, and proven solution for brands, publishers, platforms, and data owners.
Context is a powerful way to understand and identify your customers. What a consumer reads and watches online reveals their mindset and intentions. By tapping into this unique and scaled data, marketers can better understand, specify, and measure audiences.
These are the principles upon which we built our solution. We are so confident in our approach, that we’ve decided to name our company and platform to match this vision, and our proven execution track record bears it out.