Healthcare Case Study: Using Advanced Contextual Data On Social Media
Read how Advanced Contextual achieved a major hospital network's cost-per goals on social media in this case study.
OBJECTIVE
The Brand, a major hospital network, wanted to increase awareness of their virtual urgent care services reaching digital health seekers during the start of the pandemic.
STRATEGY
Advanced Contextual created custom segments around: “Virtual Urgent Care,” “Urgent Care,” “Health Insurance,” “Body Pain & Injury,” “Cold/Flu Symptoms,” “Therapy,” “Busy Professionals,” and “Healthy Lifestyle”
Advanced Contextual exported these custom segments to Facebook
Brand used Advanced Contextual segments to reach their target audience on social media to drive results
RESULTS
Compared to Facebook’s native Healthcare Interest Targeting, Advanced Contextual’s custom segments exceeded performance across all KPIs. Advanced Contextual’s cost per result was 43% lower that Facebook’s Interest Targeting and Advanced Contextual’s cost per landing page view was 15% lower than Facebook’s Interest Targeting.
By using Advanced Contextual’s custom segments on social media, the Brand successfully reached its target audience and continues to use our segments across multiple lines of business on Facebook.
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