Healthcare Case Study: Health Insurance Benefits Exchange
TOP PERFORMER FOR STATE INSURANCE MARKETPLACE
State health insurance marketplace wanted to drive awareness of their special enrollment period to eligible residents.
Beginning with ideal articles, we used our advanced contextual platform to find additional pages to reach people seeking healthcare coverage opportunities.
We produced custom Content Targets around health insurance and qualifying life events for coverage; connecting ideal consumers with the brand’s message at the right moment.
Successfully optimized to become the top-performing partner, achieving an overall 0.09% lead conversion rate.
Contact us below to learn more.