Healthcare Case Study: Health Insurance Benefits Exchange

TOP PERFORMER FOR STATE INSURANCE MARKETPLACE

OBJECTIVE

State health insurance marketplace wanted to drive awareness of their special enrollment period to eligible residents.

STRATEGY

Beginning with ideal articles, we used our advanced contextual platform to find additional pages to reach people seeking healthcare coverage opportunities.

We produced custom Content Targets around health insurance and qualifying life events for coverage; connecting ideal consumers with the brand’s message at the right moment.

RESULTS

Successfully optimized to become the top-performing partner, achieving an overall 0.09% lead conversion rate.

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