Fashion Case Study: Sneakers

ENGAGING FOOTWEAR BUYERS THROUGH RELEVANT CONTENT & AUDIENCES

OBJECTIVE

A major footwear manufacturer wanted to drive brand awareness and demand for their spring sneaker collection.

STRATEGY

We began with relevant articles and used our advanced contextual platform to discover ideal pages and pre-roll videos to connect with an active & creative young male audience.

Our custom Content Targets were around: gaming, skating, snowboarding, street art, and punk/hip-hop music. By understanding which content resonated best, the team optimized towards top performing placements and delivered the brand’s message at the right moments.

RESULTS

Advanced Contextual exceeded the client’s KPIs, achieving a 0.16% CTR and 67.55% VCR, beating benchmarks by 34%-35%.

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