Fashion Case Study: Menswear

MEN’S LIFESTYLE CONTENT DELIVERS HUGE ENGAGEMENT FOR MAJOR DEPARTMENT STORE

OBJECTIVE

Major department store sought to increase awareness of their suit collections for men.

STRATEGY

Starting with relevant articles and using our proprietary platform, we discovered ideal pages to reach people who were likely interested in contemporary menswear and suits.

We created custom Content Targets around: men’s tailored fashion, street style, health, fitness, and current business news. We tested and optimized towards content that resonated best; engaging fashion-forward males with the brand’s message at the right moments.

RESULTS

Through optimization, we achieved an overall 0.47% CTR across desktop, mobile display, and apps; beating the client’s 0.17% CTR benchmark by 1.76X.

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