Fashion Case Study: Activewear
USING MODERN FASHION LIFESTYLE CONTENT TO DRIVE ACTIVEWEAR SALES
OBJECTIVE
American clothing retailer wanted to drive traffic to their activewear sales event.
STRATEGY
We started with ideal pages to reach audiences who live a modern, fashionable lifestyle; which includes fitness, travel, and technology.
Our custom Content Targets included:
Getting in Shape for Summer
Healthy Eating
Outdoor Activities & Summer Getaways
Fitness Apps & Gadgets and
Activewear Brand & Conquest
This custom strategy allowed us to connect an active and fashionable audience with the retailer’s message at the right moment.
RESULTS
We optimized towards content consumption trends which provided insights to inform our targeting strategy. We achieved the retailer’s 0.11% CTR benchmark, driving up to 0.29% CTR on content that resonated best with audiences looking for fashionable activewear.
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