• Advanced Contextual

Fashion Case Study: Activewear

USING MODERN FASHION LIFESTYLE CONTENT TO DRIVE ACTIVEWEAR SALES


OBJECTIVE

American clothing retailer wanted to drive traffic to their activewear sales event.


STRATEGY

We started with ideal pages to reach audiences who live a modern, fashionable lifestyle; which includes fitness, travel, and technology.

Our custom Content Targets included:

  1. Getting in Shape for Summer

  2. Healthy Eating

  3. Outdoor Activities & Summer Getaways

  4. Fitness Apps & Gadgets and

  5. Activewear Brand & Conquest

This custom strategy allowed us to connect an active and fashionable audience with the retailer’s message at the right moment.


RESULTS

We optimized towards content consumption trends which provided insights to inform our targeting strategy. We achieved the retailer’s 0.11% CTR benchmark, driving up to 0.29% CTR on content that resonated best with audiences looking for fashionable activewear.




Contact us below to learn more.





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