Entertainment Case Study: Video Games

ALIGNING WITH REAL-TIME EVENTS & RELEVANT CONTENT TO DRIVE ENGAGEMENT

OBJECTIVE

Major video game developer wanted to build awareness and generate excitement around an action/adventure game that was debuting at the Electronic Entertainment Expo (E3).

STRATEGY

Starting with ideal pages, we used our advanced contextual platform to find gamers reading about E3 where they'd be receptive to an ad for a new action/adventure video game.

We built custom Content Targets to pinpoint content and audiences that aligned with the Electronic Entertainment Expo; engaging video game enthusiasts with the brand’s message in relevant environments.

RESULTS

Delivered a successful campaign by achieving 0.24% CTR across desktop and mobile display and 0.48% CTR within gaming apps. We also discovered enormous scale, matching more than 20 million impressions on relevant content during the one-month flight.

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