Entertainment Case Study: Live Venue

DRIVING AWARENESS OF LOCAL LIVE ENTERTAINMENT THROUGH RELEVANT CONTENT

OBJECTIVE

New York City entertainment venue wanted to drive ticket sales and tune-in for their live events.

STRATEGY

Utilizing our advanced contextual platform, we started with relevant articles to find additional pages and videos to engage with people looking for entertainment and live shows in New York.

We developed custom Content Targets around New York City entertainment, Broadway shows, classical music, and acrobatic performances; matching the venue’s message with consumers seeking NYC entertainment options at the right moment.

RESULTS

Achieved success through relevant content and audiences; exceeding video completion rate benchmarks for multiple campaigns.

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