Entertainment Case Study: Live Venue
DRIVING AWARENESS OF LOCAL LIVE ENTERTAINMENT THROUGH RELEVANT CONTENT
New York City entertainment venue wanted to drive ticket sales and tune-in for their live events.
Utilizing our advanced contextual platform, we started with relevant articles to find additional pages and videos to engage with people looking for entertainment and live shows in New York.
We developed custom Content Targets around New York City entertainment, Broadway shows, classical music, and acrobatic performances; matching the venue’s message with consumers seeking NYC entertainment options at the right moment.
Achieved success through relevant content and audiences; exceeding video completion rate benchmarks for multiple campaigns.
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