Entertainment Case Study: Fitness Competition Reality TV Show
BOOSTING AWARENESS FOR NEW NETWORK TV SHOW BY REACHING IDEAL VIEWERS
A major television network wanted to promote awareness of their new fitness competition reality show.
Starting with ideal articles, our proprietary platform found additional pages to reach people likely to tune-in to reality TV and shows about health/fitness transformations.
Our strategy team created custom Content Targets that included:
Celebrity Fitness Fans
Fitness & Competition Shows
Weight Loss Programs
Strength Training and
Throughout the campaign, we learned which content resonated best with likely viewers.
Through our rapid test-and-learn approach, we found that people reading TV guide content drove a 0.5% CTR; 5X higher than content about the network’s competing weight-loss reality show. We exceeded client expectations by achieving 75% viewability, 77% VCR, and 0.29% CTR.
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