Entertainment Case Study: Comedy TV Series

DRIVING TV TUNE-IN THROUGH IDEAL PAGES

OBJECTIVE

A television network sought to promote their summer comedy series to a younger male audience.

STRATEGY

Beginning with relevant articles, we used our advanced contextual platform to find ideal pages to connect with people likely to tune-in to comedy television.

We created custom Content Targets around the World Cup, Comic-Con, MLB All-Star Game, NBA Draft, Transformers, and summer music festivals. Our team learned which content resonated best with likely viewers and placed the show’s message in relevant environments.

RESULTS

Delivered a successful campaign by optimizing towards top-performing content and rotating banner messaging throughout the flight to align with current events. Achieved an overall CTR of 0.47% and drove up to 1.76% CTR on mobile apps that resonated best with a male audience.

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