• Advanced Contextual

Education Case Study: Nursing School

REACHING PROSPECTIVE NURSES IN REAL-TIME THROUGH CONTENT

OBJECTIVE

Nationwide nursing college wanted to increase awareness of their nursing degrees by placing their message in relevant environments to reach their target audience.


STRATEGY

Starting with relevant articles, we used our advanced contextual platform to find ideal matching pages to reach people seeking to further their nursing education.

We developed custom Content Targets containing information about nursing schools, women in healthcare, and nursing news and trends; engaging nurses with the school's message in relevant environments.


RESULTS

Using our ability to align with content in real-time, our team optimized towards pages during Nurses’ Week and beat the client’s 0.10% CTR benchmark by 80%, achieving 0.18% CTR.

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