Education Case Study: Military Medical School

MATCHING MILITARY’S MESSAGE WITH MEDICAL SCHOOL CONTENT

OBJECTIVE

A branch of the military wanted to increase awareness of their medical scholarship program.

STRATEGY

Starting with relevant articles, we used our advanced contextual platform to find additional pages to connect with prospective students interested in joining the military and attending medical school. Our custom Content Targets aligned with four categories of specific

military and medical school content. We optimized and accessed premium inventory to enhance campaign performance; connecting future medical students with the military’s message in high-impact content environments.

RESULTS

We used our ability to optimize towards top-performing content to drive solid CTR performance and place the client’s message on relevant pages. We drove up to a 1.0% CTR on content that aligned best with the military’s creative.

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