CPG Case Study: Gluten-Free Cereal

EFFICIENTLY ACHIEVING BRAND LIFT THROUGH HEALTHY LIFESTYLE CONTENT

OBJECTIVE

Major food company wanted to increase awareness and purchase intent of their gluten-free cereals.

STRATEGY

Using ideal pages, our advanced contextual platform discovered consumers looking for healthy breakfast choices who were also in the mindset of trying gluten-free alternatives.

Our team created custom Content Targets around healthy breakfast ideas, living a gluten-free lifestyle, and celiac disease content – accurately identifying receptive consumers and placing the brand’s message where it resonated best.

RESULTS

Advanced Contextual performed in the Top Third for both Purchase Intent and Awareness questions in a Nielsen DBE study, which was the client’s primary KPI. We achieved an overall Brand Lift of 25.3% for the CPG brand.

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