• Advanced Contextual

CPG Case Study: Easy Meals & Recipes

DISCOVERING RELEVANT CONTENT & TRENDS FOR EASY MEAL RECIPES

OBJECTIVE

Major food company wanted to drive awareness of and visits to their easy meal recipes.


STRATEGY

Starting with ideal pages, we used our proprietary platform to find people interested in meal preparation for occasions where an easy option would be welcome; from easy dinners to kids’ birthday parties.

We built custom Content Targets around kid-friendly recipes, budget meals, and quick & easy dinner ideas; engaging consumers seeking easy recipes with the brand's message in new environments.


RESULTS

Advanced Contextual's proprietary technology revealed that consumer interest in one-dish recipes increased 1.6X mid-week. Optimizing towards this content trend, we delivered 0.12% CTR, exceeding the client’s 0.10% CTR benchmark by 20%.



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