CPG Case Study: Easy Holiday Meals
TOP PERFORMER FOR BRAND LIFT BY OPTIMIZING THROUGH RELEVANT CONTENT | ADVANCED CONTEXTUAL
OBJECTIVE
A large American food company wanted to increase brand lift for their easy, make-ahead recipes and meal ideas during the holiday season.
STRATEGY
Starting with relevant articles, we used our advanced contextual platform to identify additional pages and sites to reach people looking for helpful content about hosting holiday gatherings. Our custom Content Target strategy for this campaign included segments around the following topics:
“Easy Holiday Appetizers”
“Make-Ahead Brunches”
“One-Dish Meals”
“Cooking for a Crowd”
Using our custom targeting strategy, we matched the brand's message with ideal audiences seeking easy holiday meals and recipe content at the right moment.
RESULTS
Advanced Contextual was a top performing partner, earning 5-10% brand lift, according to an independent Nielsen Vizu Study. We found that our “Easy Holiday Appetizers” and “Cooking for a Crowd” Content Targets resonated best with the brand's target audience. Therefore, our account manager optimized the campaign to align with this top performing content. The success of Advanced Contextual's managed service campaign resulted in repeat business from this satisfied CPG client.
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