Content Consumption Trends: Personal Financial Services

Does your brand or publication align with financial content? A key benefit of Advanced Contextual is that it delivers cookieless solutions using context that preserves both scale and precision. Advanced Contextual uses topics (at the page-level) instead of keywords to create custom segments. These segments are of individual article pages which can then be targeted without the use of cookies, which becomes increasingly important as the cookie era comes to an end. The advanced contextual platform has discovered over 361 thousand pieces of matching content available for targeting within our personal finance segment. As financial content is top of mind for consumers and businesses, the most popular topics people are reading about include retirement planning, investment management, & savings strategies as seen in our topic chart below.

Advanced Contextual can create a custom targeting plan to reach people reading about these topics or other relevant content of interest for your brand. Our cookieless targeting provides you with a unique opportunity to align with highly relevant page-level content, at scale, and at a time in which messaging will truly resonate with your ideal customers. Contact us below to learn more.