Content Consumption Trends: Weekend Getaways

Advanced Contextual's custom "Weekend Getaway Seekers" audience is a valuable customer group for travel brands and publishers to connect with through content consumption. Advanced Contextual's custom weekend getaways segment reaches people who may be hesitant to travel far but are looking for fun things to do during a weekend trip.

The advanced contextual platform has discovered over 85 thousand pieces of content around weekend getaways and day trips. Within weekend getaway content, people are reading about road trip destinations, campgrounds, wineries to visit, spa packages, and popular golf courses. The most frequently consumed content surrounding day trips includes top-rated nearby beaches, parks, and hiking trails. Within this segment alone, there are over 140 million cookieless page-level opportunities available for targeting. People are also reading articles discussing COVID restrictions in various cities so they can fulfill their day trip and weekend getaway plans.

While travelers are reading different types of travel content due to COVID, there is still an opportunity to remain top of mind for your audience as they’re consuming relevant content. Using example pages to build our segments allows us to differentiate between different topics, so you can connect with travelers when they’re in the right mindset to engage with your message. Contact us to learn more.

Learn more about Advanced Contextual's success in the travel industry by reading these case studies.