Content Consumption Trends: Value Shoppers

The advanced contextual platform monitors content consumption trends to understand where consumer intent signals are strong. We have recently seen a lot of content consumption within our value shoppers segment, with over 2.5 million people reading this content in the past 30 days. Since our advanced contextual platform has the ability to understand the meaning of a page at the topic level – not just through a few isolated keywords – we decided to take a closer look at this trend to see the types of pages people are reading and watching.

Advanced Contextual’s identified over 250 thousand matching pieces of content in our value shoppers segment. We’ve also monitored many recent spikes in content as seen in the trend chart. Notable spikes include tips from a bargain hunter for finding deals at Walmart and places offering deals for teachers for Teacher Appreciation Day. Since our platform finds content consumption trends in real-time, this allows brands to align with trending articles that consumers are interested in.

As many consumers continue to shop for the best deals, we expect content consumption will remain steady throughout the year. If you have a marketing initiative reaching people shopping for groceries/packaged goods, or using online shopping services to get their items delivered to their homes, Advanced Contextual can reach your audience with or without using cookies. Contact us to learn more.