Content Consumption Trends: Vacation Rentals vs. Hotels
Did you know that over the last 2 years, more people have opted to stay in vacation home rentals like Airbnb over hotels? Using the Advanced Contextual platform, we found this statistic to be true based on content consumption data as seen in the chart below.
Advanced Contextual creates custom segments using seed URLs that represent what a brand's ideal audience would be reading/watching online. Then Advanced Contextual analyzes the page, identifies the topics within the content, and finds additional relevant content to reach ideal audiences. Applying our methodology to a brand looking to align with hotel and vacation rental content, see the pages and anonymous user IDs available for targeting in our custom segments:
Based on recent travel trends, and the content identified within our advanced contextual platform, it is clear that people have been searching for vacation rentals over hotel stays more often. Advanced Contextual’s results of estimated pages and anonymous user ID counts provide scaled estimates to expect during a campaign.
Advanced Contextual can reach your target audience across the open web through managed service media or programmatically, and on social platforms, once they’ve read content about vacation rentals and/or hotels. Using Advanced Contextual audience segments or page-level segments allows marketers to advertise to their ideal clients in a brand-safe way. Contact us below to learn more.