Content Consumption Trends: Seasonal Home Maintenance

Using Advanced Contextual's 18-month lookback window into content consumption trends, we can inform brands and publishers about not only what topics may be of interest to consumers, but also the best time to activate on that activity. As seen within our Seasonal Home Maintenance segment, as summer transitions into fall, there is a significant shift in the popular topics being consumed online.

Illustrated in the chart below are the seasonal home maintenance topics that spiked last year:

• At the beginning of September, checklists for fall maintenance were being consumed most often.

• In November, the most popular articles being read offered tips for protecting exterior structures from exposure to cold weather.

• Content spiked again in December with information around preventing window condensation, as this is a more common problem during the winter months.

If you have a marketing initiative reaching homeowners shopping for home-related items, we recommend launching your campaign as soon as possible this September based on last year’s content consumption trends. By having your campaign setup in advance of the fall season, this gives your brand an opportunity to connect with your ideal audience when they’ll be receptive to your message. Contact us below to learn more.