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  • Writer's pictureAdvanced Contextual

Content Consumption Trends: MLB

With Major League Baseball back in action, we used our advanced contextual platform to analyze content trends within our baseball segment. The platform identified 766 thousand matching pages within our custom baseball segment. There have been notable spikes in content around trades, no-hitters, and team odds as people are staying up-to-date with the games this season.

Our advanced contextual platform can also hone in on specific MLB topics like the upcoming All-Star Game. We've seen content consumption around the All-Star Game start to increase as people are reading about ballot picks & player predictions. We expect consumption to continue increasing around different All-Star topics, like buzz around the event, as the All-Star Game approaches, too.

Advanced Contextual offers 69 cookieless sports segments, aligned to the IAB taxonomy, which are available in your preferred DSP. If your brand or publication is looking for scalable contextual targeting that reaches sports fans on relevant content in real-time, contact us below.

Read Advanced Contextual's success for a major sports brand here.

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