Content Consumption Trends: Home Improvement

As many consumers have changed their content consumption & everyday habits since the start of the coronavirus pandemic, it is important for brands to connect with their target audience in new ways. Advanced Contextual provides the tools to understand how your customers interpret content in specific context of your brand and message.

Since many of us continue to spend time at our houses, home improvement content has been top of mind for a lot of consumers. Within Advanced Contextual's custom Home Improvement segment, there are over 540MM cookieless opportunities across 518K pages/video available for targeting. We’ve also seen page-level impressions increase 14% over the last 2 weeks.

In addition to home improvement content increasing, we've seen similar increases in content about home decorating and gardening/landscaping. Using Advanced Contextual's Audience Intelligence Report, we've found that consumers are frequently interested in these related topics, compared to other users online. Adding home decorating and gardening/landscaping segments to a home improvement campaign provides additional scale for marketers to reach their audience on relevant pages and videos.

Are you ready for Advanced Contextual to help your brand by creating custom page-level segments to achieve your goals? Contact us to learn more about retaining and acquiring your customers in a privacy and brand-safe way below.