Content Consumption Trends: Holiday Décor
With the holiday season quickly approaching, now is the time to plan your holiday advertising campaigns. Spectrum Media Services’ targeting uses example pages to create custom segments that can be activated with or without using cookies. To reach people in the holiday mindset, we took a look at trends within our “Holiday Décor” Content Target to see what content these users are reading and watching most often online.
In the Spectrum Platform, we’ve already seen content consumption around Christmas decorations spike during the first week of October. This trend aligns with data from the coupon website RetailMeNot, who found that 31% of consumers plan to shop early this year in order to avoid inventory issues and shipping delays due to the coronavirus pandemic. Within Spectrum’s “Holiday Décor” Content Target, we’ve found people reading the following types of pages most often over the last 30 days:
Inspiration from Christmas decorated spaces throughout the home
A new trend this year – Christmas trees made out of sea glass
As consumers are looking for inspiration to decorate their home for the holidays, shop for seasonal items that match their décor, or revamp their interior design this winter, Spectrum has found over 189 thousand people reading holiday home décor content in the last 30 days. We’ve also monitored over 33 million page-level opportunities across 21 thousand matching pieces of content available for targeting. As we continue to approach the winter holidays, we expect these numbers to continue increasing, giving your brand an opportunity to reach more consumers when they’re in the mindset to engage with your message.
Whether you are promoting holiday decorations, foods, or activities, Spectrum can connect your brand with engaged consumers as they’re looking for content about the latest holiday décor trends. Contact us to learn more.
Interested in other ways to reach homeowners this holiday season? Check out these posts: