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  • Writer's pictureAdvanced Contextual

Content Consumption Trends: Fitness

With the new year quickly approaching, now is your time to plan 2022 advertising campaigns. As many people set new year’s resolutions, we took a closer look at Advanced Contextual's “Fitness & Exercise” Content Target to analyze page-level content consumption trends.

During the beginning of 2021, the most popular articles people were reading included:

It makes sense that people are reading these types of articles at the beginning of the year as they’re looking to start their fitness journey to fulfill their new year’s resolutions.

We also used the advanced contextual platform to compare new year’s fitness topics to recent content consumption to see how the time of year impacts the type of fitness & exercise content people are consuming. Within the last 30 days alone, Advanced Contextual’s discovered over 530 thousand pages available for targeting. Throughout this past month, people have been searching for bodyweight workout routines and gym workout alternatives to do at home most often, as a way to stay in shape during the holidays.

Understanding how different content trends overtime provides valuable insights to brands and publishers. By knowing how to adjust messaging based on the time of year, marketers can connect with their ideal audiences when they’re in the right mindset to engage with marketing messages. Since the Advanced Contextual has already seen a large amount of recent content consumption within our “Fitness & Exercise” Content Target, we expect this to continue trending upward as we enter the new year. Using Advanced Contextual for your online advertising campaigns will allow you to reach people looking to improve their fitness after the holiday season as they’re engaging with relevant content. Connect with us below to learn more.

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