Content Consumption Trends: Electric/Hybrid Vehicles
The advanced contextual platform monitors content consumption trends to understand where consumer intent signals are strong. Within our taxonomy of auto segments, we have noticed a lot of content consumption within our electric/hybrid vehicles segment, with over 700 thousand matching pages. Since our advanced contextual platform has the ability to understand the meaning of a page at the topic level – not just through a few isolated keywords – we decided to take a closer look at this trend to see the types of pages people are reading and watching.
Advanced Contextual has identified recent spikes in content as seen in the trend chart. Notable spikes include:
With many vehicle brands announcing their new electric/hybrid vehicle models, we expect content consumption trends will continue to happen throughout the year. This is due to increased competition within the electric/hybrid vehicle market and many people will be reading about the best EV option for them. If your brand or publication is reaching in-market auto shoppers, Advanced Contextual can reach your ideal consumers with or without using cookies as they’re engaging with relevant content. Contact us to learn more.