Content Consumption Trends: Candy

With Halloween taking place recently, candy is top of mind for many of us, so we used our advanced contextual platform to monitor content consumption trends around the topic. The most recent spike in content about candy occurred a few weeks ago when Hershey's announced their holiday candy lineup.

Since our advanced contextual platform can also lookback on previous content consumption trends, we decided to look at candy content consumption around Thanksgiving and Christmas last year, as those holidays are quickly approaching.

Before Thanksgiving last year, content around caramel was being read about most often. Articles included recipes for caramel apples and caramel chocolate pecan bars.

Before Christmas last year, people were reading about the most popular Christmas candies and festive recipes to make using peppermint and chocolate.

If your brand promotes sweets, or you're a marketer looking to reach people who are baking with candy this holiday season, Advanced Contextual is here to help you achieve your marketing and advertising goals. Our custom segments are created to match the intent of your target audience and can be activated programmatically or on a managed services basis. Contact us to learn more.