Content Consumption Trends: Busy Professionals & Working From Home
As the habits of many busy professionals have changed since the start of the coronavirus pandemic, it is important for brands to connect with their target audience in new ways. Advanced Contextual can create custom segments based on users’ content consumption, so your brand can reach busy professionals while they’re working from home.
We build Advanced Contextual's custom segments with example pages that match consumer intent. Using this method allows us to differentiate WFH-relevant COVID topics compared to general COVID topics, allowing brands to connect with ideal audiences when they’re in the right mindset to engage with marketing messages. Within our custom WFH segment, our advanced contextual platform has found over 97K matching pages. Here are some of the topics being consumed most often.
Many people have been reading about how WFH will become a new trend in the workforce.
As people continue to work from home, they are also reading about ways to be productive, how to support their team remotely, and tips for recruiting & hiring remote workers.
In summary, Advanced Contextual can find COVID-related work from home content using our NLP and example pages to create custom segments. COVID-related WFH consumption is very important, but also very different from content about COVID’s impact on hospitals, as an example. Keyword driven platforms would struggle to put walls around specific COVID-related WFH content because there is so much general COVID content out there. Advanced Contextual's custom segments take out the guesswork and related waste that comes from keyword ambiguity.
Contact us to learn how we can help you target busy professionals while they're working from home, with or without using cookies.