Consumer Electronics Case Study: Electronics Retailer

SURPASSING E-CIRCULAR BENCHMARKS THROUGH CONTENT INFORMED TARGETING

OBJECTIVE

Consumer electronics retail store wanted to drive consideration and purchase intent of weekly products and deals featured on their digital circular.

STRATEGY

We explored content environments frequented by people in the deal seeker mindset and used our advanced contextual platform to identify ideal pages to reach consumers searching for electronics.

Our team developed custom Content Targets to align with specific products and deals featured in the advertiser's weekly creative. We then optimized each week depending on what was on sale; engaging new audiences with the brand’s message at the right moments.

RESULTS

Through optimization, we drove up to a 1.01% CTR on mobile apps that resonated best with electronics deal seekers. Overall, we exceeded the client’s 0.40% CTR benchmark by 13% and were rewarded with substantial campaign renewals.

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